Intelligence for Business.
Infrastructure for Cities.

Audit Package Data Analysis for Insurance Operations

As data analyst, contributed to analytics audit packages for Delta Lloyd (now NN Group), one of the Netherlands' largest insurance and financial services providers. Project focused on structuring and analyzing operational data to support internal audit functions, risk assessment protocols, and compliance reporting.

Work aligned with Delta Lloyd's risk management framework, providing data-driven insights for actuarial review and operational risk measurement across their insurance and pension portfolios.

Social Media Sentiment Analysis for European MP Elections

As data analyst for a private Brussels-based political intelligence group, conducted sentiment analysis and engagement tracking across early social media platforms to model voter behavior ahead of European MP elections. Leveraged Obama's 2008/2012 digital campaign architecture as a reference framework for understanding how online sentiment translates to electoral outcomes.

Data sources included Twitter, Facebook, Google Blogspot, MySpace, plus comment sections from The New York Times, The Washington Post, and major European news outlets. Coverage spanned 7 markets: Belgium, Germany, Spain, France, Italy, Netherlands, and the UK. Core methodology focused on sentiment classification, cross-referencing engagement metrics (likes, shares, retweets, comment velocity), and identifying correlation patterns between online discourse intensity and polling movement.

Delivered structured intelligence on message resonance, candidate momentum indicators, and regional sentiment divergence—enabling the group to anticipate swing dynamics and optimize resource allocation across parliamentary constituencies.

European Vaping Sentiment Analysis: Smoking Ban Policy Perception Study

Conducted sentiment analysis examining public perception of European cigarette smoking bans (2011–2012) and emerging vaping/e-cigarette alternatives. Project focused on understanding whether consumers viewed vaping as a legitimate smoking replacement, a separate category, or an unknown quantity—rather than assuming clean substitution effects.

Findings were inconclusive and mixed: sentiment revealed significant confusion rather than clear preference patterns. Most consumers were unfamiliar with vaping technology, uncertain about indoor usage regulations, skeptical of safety claims, and unaware of nicotine content differences. The data pointed not to a ready market shift but to a consumer education gap—policy had moved faster than public understanding.

Delivered intelligence emphasizing that vaping adoption was constrained by information asymmetry, not merely regulatory opportunity. Recommended stakeholder strategy focused on clarity and education rather than assuming automatic habit migration from smoking to vaping.

Operational Headquarters for Digidell & Client Meetings

Purchased BB Funk Jazz Club on Ziwelu (紫纬路) in Chongqing upon return in 2024. The venue serves as dual-purpose operational base: daytime workspace for data analysis, client meetings, and Digidell business development; evening jazz lounge maintaining revenue-positive hospitality operations.

Functions as a living case study in operational efficiency—applying the same inventory forecasting, customer analytics, and staff optimization learned from the Japanese restaurant and Marriott projects to a smaller, agile venue. Clients meet here. Coffee is roasted on-site. Work happens in the same space where hospitality runs.

Failed Model to Revenue-Positive System: F&B Turnaround

Recruited as Operations Director and General Manager for a struggling Japanese bar and restaurant. Inherited a failing operational model and rebuilt it from the ground up—starting with the bar, where my F&B expertise began. Restructured inventory systems, retrained staff, redesigned customer flow, and implemented data-driven menu engineering.

Key interventions: inventory forecasting to reduce waste and stockouts; customer analytics to identify high-margin items and peak demand windows; staff scheduling optimization to match labor costs with revenue curves. Result: transitioned from loss-making to revenue-positive within operational cycle. Managed through 2024 before returning to China.

Bridge 22 Bar & Resto: Design, Curation & Launch for Naismith Basketball Hall of Fame

Recruited by Marriott to open Bridge 22 Bar & Resto at the Downtown Springfield Marriott for the annual Naismith Basketball Hall of Fame event—the hotel's highest-profile annual scenario. Designed the complete beverage program from scratch: original signature cocktails (all originals, no templates), curated wine book, full drink menu architecture.

Extended beyond menu design into spatial and operational design: assisted in final bar layout, trained all front-of-house staff to Marriott Brand Standards, and established service protocols calibrated for high-volume, high-expectation event hospitality. Maintained and elevated hospitality standards through the event cycle and beyond.

Berlin Lockdown: Remote BI Learning & Analytics Tool Development

Stranded in Berlin for nearly all of 2020 due to pandemic lockdowns. Unable to operate hospitality venues or travel, used the isolation to rebuild technical capabilities: worked remotely with former Brussels partner Colin Sanders (Indiville) on business intelligence projects while completing intensive self-study through Udemy in analytics tools, data visualization, and modern BI platforms.

This period functioned as an unplanned sabbatical—translating 2011-era social media analytics experience into contemporary tool fluency. Returned to the US in 2021 with refreshed technical stack and immediate application opportunity: the Japanese restaurant turnaround and subsequent Marriott recruitment both leveraged the operational precision and data-informed decision-making honed during this interval.

Failing Venue to Revenue-Positive System: Operational Rebuild

Recruited as Operations Director and General Manager for a struggling Japanese bar and restaurant in the US. Inherited a failing operational model and rebuilt it from the ground up—starting with the bar, where my F&B expertise originated.

Implemented data-driven inventory management, demand forecasting for perishable goods, staff scheduling optimization, and customer flow analytics. Restructured the beverage program, renegotiated supplier contracts based on consumption patterns, and trained front-of-house staff on upselling metrics tied to inventory velocity. Result: revenue-positive operations within the first year, sustained through 2024.

This operational turnaround directly informed Digidell City's approach to autonomous service systems—understanding that technology deployment fails without operational infrastructure, staff training protocols, and real-time demand management.

Bridge 22 Bar & Resto: Opening Bar Manager for Naismith Hall of Fame

Recruited by the General Manager as Opening Bar Manager to launch Bridge 22 Bar & Resto at the Downtown Springfield Marriott for the annual Naismith Basketball Hall of Fame events. Tasked with opening the venue and managing the F&B department.

Designed the bar program: original signature cocktails, curated wine book, full drink menu. Assisted in bar layout and setup. Trained all bar and service staff to Marriott Brand Standards. Managed F&B operations during high-volume, high-profile Hall of Fame events hosted at the property.

This project demonstrated the ability to build operational systems from zero under enterprise brand constraints—directly applicable to smart city infrastructure deployment, where vendor standards, staff training, and event-scale logistics mirror hospitality operations at city scale.

Structure Review & Collaboration Framework

Initial meeting completed with China Transinfo. Received corporate structure documentation for review. Exploring partnership framework for smart city technology deployment, traffic management systems, and urban data platform integration. Digidell City positioned as technology and research partner for municipal and infrastructure projects.

Smart City Development for Kenya's Silicon Savannah

Discussing project development with TU-Kenya partner for Konza City—Kenya's flagship smart city and technology hub. Exploring smart city curriculum development, joint research programs, and technology transfer frameworks. Potential to bridge Chinese smart city expertise with Kenyan institutional capacity through Digidell's dual-entity structure.

Smart City vs. Charter Cities: Governance Models for Urban Technology

Developing a case study comparing smart city frameworks (technology-led, municipal governance) against charter city models (regulatory autonomy, private governance). Research examines how autonomous urban zones and technology-integrated municipalities differ in implementation, investment structures, and long-term viability. Target audience: government planners, private developers, and institutional investors considering urban development strategies.